The streams have cooled down,
the dreams have dried up
THANK YOU FOR WATCHING!
We are not the main stream. We are tired to the bones from feeling the need to entertain and from people feeling the need to entertain us. Creators and viewers alike — painfully aware of the constant push for expansion. Constant magnetism towards the crowd — to increase clicks, to sell more, to become omnipresent. Where is the courage to stop? To choose the audience? To allow selection? Niche is honest, but not profitable. We want the boring. And we want different, rather than normalized and artificially entertaining to the point where there is no distinction between entertaining and clickbaity. We will fly below the radar of your youtube recommended, invisible among your optimised choices. We can’t be predicted. Is frictionless existence - the best one? Isn’t living through content that is out of the flow, sharing chat rooms with people you won’t approach in real rooms - the true capability of virtual connection? We use streaming platforms as tools rather than masters, who actively support, promote and encourage those who propagate existing injustices further, either by silent agreement or by active support. We look where the current is starting and who allows it to flow. Most widely streamed things are games, online games, where competition is important and winning is always the goal. The medium is indistinguishable from the message. We all win together even if we lose. Zero stakes, zero competition, zero charts, just play. There is no need to accidentally shout the N-word. Communal experience where we observe together rather than root for the winner. Streaming is time-based, it is a happening that people give their focus, money, devotion and time to. Streaming is partnership. Nothing is worse than an artificially prolonged happening to make profit, to keep you tuned in, to shock you mindlessly. Like a loveless relationship moving through time by inertia, there is no notion of presence. Rare people can create prolonged improvised content which might be worth anyone’s time and perhaps bring some value to our collective digital habitat. We do not aim to be entertaining - come if you are curious, stay if you are triggered. To Hell with Mainstream! Streaming platforms prefer punishing the marginalised rather than the bigoted. We can exist on the Internet however we desire, we are allowed disguise. But if you are yourself and on the margins, Youtube won’t monetise your content. If you are yourself and misogynistic, they will feature you. There is no room without a ceiling, that we won’t hit one way or another, identities entangled. People dominating streaming are those who wrote history. To be in the mainstream is to represent the represented. There was a notion of the early Internet, that it’s going to be anonymous and therefore free. We don’t want to be invisible to be free. We don’t want to be a dog, we want to be unapologetically ourselves and smash the ceilings. We want the ability to fit in unchanged. To destroy fitting in as a whole, resist the norms imposed on us. Not to migrate from one allowed existence to another, but to be fully in the right to claim digital time and space. The scary part is not what we see in main streams, it is who we don’t see. Often — ourselves. History shows that the less visible you are, the more humanity you lose. The less agency you possess. The women, the queer, the disabled, the non-white, those outside of binaries, the wicked ones, the non-profitable, the unconventional — we are not seen. And definitely not most watched. Why should we constantly be in counterculture, in opposition? We question if the mainstream should always be somewhat shallow? And if those like us should always be in some sort of disagreement with it? Current main streams are not the environments to question and to expand the visible, the binaries and the systems. We invite you to exist with us. To truly experience unpredicted uncensored Other. And we beg you — leave if it is not what you would like to share your time with. And we invite you — check in for something else later.